Cooking creator · Malaysia
Malaysian home cooking, trusted by millions.
Che Nom has taught step-by-step Malaysian recipes on YouTube since 2013. Brands partner with Che Nom to put their products where decisions are made: in the kitchen, mid-recipe.
2.42M
YouTube subscribers
469M
lifetime views
- combined followers across four platforms
- 4.28M+
- YouTube subscribers
- 2.42M
- lifetime YouTube views
- 469M
- recipes on ResepiCheNom.com
- 934
Public platform counts as of 1 October 2026. Recipe count as of July 2026. Full breakdown in the media kit.
Brand partners
Brands that have cooked with us.
From household names to government agencies, partners have used Che Nom's kitchen to show their products doing real work in real recipes.
Brand names and trademarks belong to their respective owners and refer to previous work only; they do not imply a current partnership or endorsement.
Why Che Nom
Content people save, cook and come back to.
01
Reach built over a decade
469M YouTube views earned one recipe at a time since 2013, plus a growing short-form audience on TikTok, Facebook and Instagram.
02
Recipes that get made
Every recipe is tested before it's filmed. Viewers follow along step by step, so your product is seen being used, not just shown.
03
Search that keeps working
ResepiCheNom.com earned 860K Google Search clicks in 28 days (July 2026). Sponsored recipes keep being found long after launch.
Sponsored work
10.93M views on partner recipes.
40 sponsored YouTube videos with 9 partners since 2020. A few of the most-watched:
Ayam Masak Butter yang betul-betul sedap.
Rendang Tok Menu Tradisi Perak
Ayam Percik Bazar Ramadhan
Roti Sardin Goreng rangup makcik kantin
Biskut Semperit Klasik petak, bahan mudah rasa terbaik.
Pau Kacang Merah Lembut Gebu, Giveaway Periuk Le Creuset
Figures as of 18 July 2026 · YouTube view counts
Ways to partner
From one Reel to a full Raya campaign.
Short-form bundle
One vertical recipe video built around your product, published natively on three platforms.
YouTube integration
Your product used naturally inside a full Che Nom recipe video, with a mention and link in the description.
Dedicated YouTube recipe
A recipe developed around your product, filmed and edited to the channel's full standard.
Seasonal campaign
A multi-video series for Ramadan, Hari Raya, year-end baking or a product launch, planned with your team.
Meet Che Nom
From telecoms engineer to full-time cooking teacher.
Che Nom left a career as a senior telecommunications engineer to teach cooking full time. The channel earned YouTube's Gold Play Button in 2021 and was named among Google Malaysia's top 10 YouTubers of 2020.
Let’s cook up something good together.
Tell us about your product and timing. We reply with fit, availability and the current rate card.